Advisory · Strategy · Growth

Senior consulting for teams that are scaling.

We work alongside your in-house team on the accounts you already run — auditing what's live, fixing what's leaking, and building the plan that moves CAC, MER and revenue. Operators who've scaled €50k+/month accounts, doing the work with you, not handing over a deck.

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Years scaling paid media across platforms
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Major platforms we operate in daily
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Offices — Dublin, Zagreb, Miami
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Typical monthly spend of the teams we advise
What we do

Six ways a senior operator
moves the number.

Every engagement starts from your accounts as they are — spend, tracking, creative, structure — and works one number at a time. Here is where a senior operator changes what you are already running.

Performance strategy

A paid-media audit and a costed 90-day roadmap — a fixed baseline, ranked priorities, and the numbers that decide what to scale.

We audit your accounts, tracking, creative and landing pages against a fixed 90-day baseline, then rank what to fix, test and scale in the order that returns the most for the least effort. Every item carries an expected impact, an owner and a target range — a sequence of decisions, not a deck of observations. The tracking audit runs first: no spend decision is worth making on numbers the platforms haven't been proven to report honestly.

What's included
  • A documented 90-day baseline across accounts, tracking, creative and landing pages — the line every later gain is measured against
  • A tracking and attribution audit that proves the platform-reported numbers are real before any spend decision rests on them
  • A remediation roadmap ranked fix-first / test-next / scale-later, each item tied to an expected impact and the effort to get there
  • A KPI framework — CAC, LTV, CAC:LTV and blended MER — tied to your revenue targets and agreed up front
  • A sequenced testing backlog: audience, creative and placement hypotheses in the order they run, not ad-hoc experiments
  • A 90-day plan with named target ranges (for example CPA down 10–25% or ROAS up 15–30% against baseline), reviewed weekly against pacing
ForAdvertisers spending €50k+/month who suspect their reported numbers, account structure or spend efficiency are capping growth — and want a costed plan, not just a diagnosis.
ResultYou get a verified baseline and a ranked 90-day plan with named targets, so every spend decision after it is measured against a line you trust.

Media buying & scaling

Senior buyers running your paid media across Meta, Google, TikTok and Reddit — or working alongside your own team to push spend without losing efficiency.

Our operators work inside your accounts and treat creative as the thing that moves performance, not an afterthought. Budget moves on a rule — proven channels hold, scaling channels get tested up, emerging ones get a small deliberate bet — and every channel is judged on one blended number, not its own self-reported ROAS. We scale by watching where the next euro stops paying back, so spend grows without delivery collapsing.

What's included
  • A cross-channel budget split with a rule behind it — roughly 70/20/10 across proven, scaling and emerging channels, each with a named job: Google for intent, Meta for prospecting, TikTok for discovery, Reddit for high-intent communities
  • A running creative testing engine — 4 to 8 new variants per campaign each week, fatigued creative rotated out, with the briefs and a log of what won and why
  • A weekly pacing review — spend against budget against target — so nothing over- or under-delivers in silence
  • One blended scorecard (MER / blended CPA) that judges every channel on the same number, instead of each platform's own ROAS, which double-counts at scale
  • A scaling protocol that raises budget without collapsing delivery — aware of the point where a colder audience stops paying back before you spend into it
  • Campaign builds configured to your account — Advantage+, Performance Max and TikTok setups, wired to the conversion signal feeding them
ForAdvertisers spending €50k+/month who need to scale across channels without efficiency falling apart — whether operators run the buying or sit alongside your own team.
ResultSpend grows on the channels that actually pay back, measured on one honest number — and the point where scaling stops working is named before you hit it.

Account structure & compliance

We set up and hold your ad accounts so a single platform restriction can't take your whole operation offline.

A Meta Business Manager restriction takes down every asset under it — all ad accounts, Pages, sometimes the personal profile — not one account. We audit the structure, fix what puts you in the high-risk bucket, and arrange assets so one flag can't stop all your spend. Because we run the advertising infrastructure ourselves, we can hold the accounts and escalate a reinstatement through a named platform contact, not just advise from outside.

What's included
  • A Business Manager audit: asset ownership, business verification, payment health, Pixel and Conversions API, Page and ad-account standing — every risk flag ranked fix-first
  • A policy review of your live ads and landing pages against Meta's Advertising Standards, since a violation on the destination page disables accounts too
  • A redundancy structure so a single restriction can't halt all your spend at once — assets arranged across accounts you control, with correct partner access
  • Human-written appeals when an account is restricted — against the specific standard cited, with the BM ID, ad-account ID, disable date and exactly what was fixed
  • Ongoing monitoring of verification status, payment health and asset standing, checked continuously rather than audited once — clients report ~40% fewer Meta bans
  • A named escalation path through our platform relationships for account issues and reinstatement, ahead of the public support queue
ForHigh-spend advertisers and agencies whose entire operation runs through a handful of Meta and Google assets — where one restriction means a week of dead spend.
ResultA ban stops costing you a week: accounts stay out of the high-risk bucket, and when something is flagged there's a structured route back, not a frozen account and an auto-rejected appeal.

Growth & market expansion

Take a working paid-media operation into new countries and verticals, one proven market at a time.

We scope each new market on its own channel mix and unit economics, adapt the creative and product feeds to it, then prove it with a geo holdout before you scale. Markets are sequenced with entry criteria and staged budget, so you commit to the next one only once the last is working. Spend and return sit in one view across every geo.

What's included
  • A per-market entry assessment naming which channels actually drive discovery in that geo — search-led, local-social or marketplace — because the home-market mix rarely transfers
  • Market-specific CPC, CPA and ROAS targets set to the local economics, not domestic numbers applied to a different market
  • Localised creative, messaging and product feeds — adapted to language, cultural context, currency and availability, not translated
  • A geo incrementality test on the new market: a holdout that proves the spend adds revenue rather than shifting it off an existing channel
  • A phased rollout plan — markets sequenced with entry criteria and staged budget, so one launch is proven before the next opens
  • One spend-vs-return report across every market, so each geo is measured against a single line
ForCompanies taking a working paid-media operation into new countries or verticals who need each market scoped on its own economics, not a copy of the home market.
ResultYou launch each new market on its own targets and proof, without pulling budget or momentum off the markets already working.

Analytics & measurement

The tracking, attribution and reporting layer that makes your spend and return numbers real — and trusted by finance.

We fix what the platforms report before you make decisions on it: first-party server-side collection, conversions sent back to Meta and Google, consent handled the way the EU now requires. Then we set the measurement hierarchy — platform numbers as a directional read, incrementality tests to prove the big bets, marketing-mix modelling once your spend and history support it. The result is one scorecard the whole team, and your CFO, reads the same way.

What's included
  • Server-side tracking (sGTM) on a first-party subdomain, with GA4, data-driven attribution and Google Ads linking configured and validated
  • Conversions API and Enhanced Conversions live to Meta and Google — hashed first-party data sent server-side, with match quality validated
  • Consent Mode v2 with a certified CMP (ad_user_data and ad_personalization signals), plus event deduplication and event-quality monitoring
  • Geo/holdout incrementality tests to prove your biggest channels add revenue rather than reshuffle it
  • Marketing-mix modelling stood up once spend and history support it — measurement that survives cookie loss and consent gaps
  • A measurement scorecard covering observed-vs-modelled conversions, consent impact and GA4-vs-backend coherence
ForAdvertisers spending €50k+/month who can no longer trust platform-reported ROAS and need a stack that separates modelled estimates from causal proof.
ResultSpend and return read the same across the platforms, GA4 and your backend — so budget decisions rest on numbers finance will sign off on.

Platform partnerships

We put our platform relationships to work on your accounts — a Managed Partner with Reddit, Meta and Google, and running TikTok through a partner we work with.

Partner status gets you four things the open market doesn't: early access to new ad formats, a named human at the platform instead of the public support queue, priority escalation when an account is restricted, and product briefings on what's changing before it's public. We hold those relationships and route them onto your accounts, then translate what comes back into decisions your team can act on.

What's included
  • A named escalation contact — direct at Reddit, Meta and Google, and through our partner for TikTok — so an account issue or reinstatement reaches a person, not the public support queue
  • As a Reddit Managed Partner, we open your Business Manager and ad accounts and run them together with Reddit's team — direct partner support on a channel most competitors under-use
  • Beta and early-access formats tested on your campaigns — new ad tools ahead of general release, with an honest read on what's worth keeping
  • Reinstatement escalation when an account is restricted: the appeal routed through the partner path, citing the specific standard, the account and Business Manager ID and what was fixed
  • Partner product briefings turned into account decisions — algorithm and format changes translated into what to change before they go public
  • Partner benchmarks read against your accounts — how your CAC and spend efficiency compare to figures shared only inside partner programmes
ForHigh-spend advertisers losing time in platform support queues, or who want beta formats and escalation paths their in-house team can't reach alone.
ResultWhen something breaks or something new ships, you reach a person at the platform — and you're testing what most advertisers won't see for months.
Engagement models

However you need us in the room.

Advisory retainer

A senior operator on call every week — reviewing performance, setting the next tests, and steering the day-to-day calls your team makes. You keep hands on the keyboard; we keep the direction right and the roadmap honest.

Best for teams with the capacity to execute but not the senior direction.

Project sprint

A fixed-scope, fixed-price block of work with a defined output — a full account audit, a tracking rebuild, a new-market launch. Booked, delivered, done, with a clear before and after against a fixed baseline.

Best for one defined problem you need solved, not an open-ended relationship.

Embedded operator

A senior operator working inside your team for a set period — in your Slack, your ad accounts and your standups, running the work rather than advising on it. The quickest way to add scaling experience without hiring for it.

Best for scaling fast when hiring senior in-house would take months.
How we work

Four steps, no theatre.

STEP 01

Discovery

We sit down with your team to map the accounts, the targets and where you think it's stuck — so the audit looks in the right places from day one.

STEP 02

Audit

We go through the live accounts, tracking and creative and document a fixed baseline: what's working, what's leaking spend, and what's at compliance risk.

STEP 03

Plan

You get a ranked roadmap — fix first, test next, scale later — each item tied to the number it moves and the effort it takes, with 90-day targets.

STEP 04

Execute

We do the work with you, checking spend against target every week and adjusting the plan as the numbers come in, not once the quarter is over.

Bring a senior operator into the room.

Tell us where you're trying to get to. We'll tell you, honestly, how we'd get you there.