Who's behind it.
18+ years across marketing, startups, consulting and sales. Under Goran’s leadership the agency developed the TDA platform and business model, then evolved it into Spona Performance — agency-managed advertising infrastructure and senior consulting for high-spend advertisers.
Mihael has been working closely with high-spend advertisers and major platforms like Meta and others to create sustainable, scalable growth. He focuses on long-term relationships and making sure growth is aligned with platform standards, not fighting against them.
Slaven brings a robust 15-year track record in finance, having spearheaded strategic and operational initiatives at PwC and managed regional financial operations at Flixbus. His expertise lies in aligning financial strategy with corporate objectives to drive growth and operational excellence.
As Head of Operations at Spona, Matija oversees the company’s day-to-day operations, with a focus on building efficient processes, improving internal systems and supporting sustainable growth. He works across operations, finance, technology and people to ensure the business runs smoothly and scales effectively.
Focused on driving Spona’s growth through sales, strategic partnerships and strong client relationships. Dominik works with businesses to find opportunities for collaboration and build long-term partnerships — from client acquisition to helping companies simplify how they manage vendors, projects and payments.
A full-stack developer with 14+ years of experience creating and designing software, backed by strong mathematical knowledge and problem-solving skills. Enthusiastic about new technologies and his work — always eager to learn and to improve what already exists.
Combining expertise built in legal practice with experience in the software industry, Iva readily understands clients’ needs and provides clear, effective legal guidance. She works closely with specialists across finance, HR and accounting to deliver comprehensive solutions.
At Spona Performance, Ebru works with brands that want to grow faster without being held back by advertising infrastructure. From account stability to scalable ad operations, she helps businesses unlock sustainable growth and maximize revenue.
As Business Development Manager, Mladena builds the relationships that bring new advertisers and agencies to Spona Performance. She looks for teams ready to scale, spots where advertising infrastructure is holding them back, and shapes the partnership that helps them grow.